Wednesday, July 22, 2009

Owl City – iTunes sensations! (video)

While fans of alt/experimental/avant/indie etc. music tend to look askance at sales numbers and mainstream popularity, sometimes the big web vendors get it right. EMusic has recently touted contemporary classical artists Nadia Sirota and Julianna Barwick. Both of these talents are accessing mainstream audiences in part due to the site’s efforts to raise their customers’ awareness of contemporary classical music with reviews, playlists, and primers. Mega-kudos EMusic!

Online juggernaut iTunes is posting big sales numbers for an electronic pop act with skilful arranging and composing chops. The site’s #2 overall and #1 electronica recording is Owl City’s new LP Ocean Eyes. Fans of Postal Service, Death Cab for Cutie, and vintage bleeptronica will likely be please in equal measure by “Fireflies,” the recording’s leadoff single. Check out the video below.

Video “Fireflies” (YouTube)

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